The products of the Russian manufacturer were presented on November 12–15 at Expo Agro Irapuato, the largest exhibition in Latin America. Every year, this event in the Mexican city of Irapuato attracts up to 126 thousand visitors and 1300 exhibitors.
This year, GMZ participated in the exhibition for the first time with a stand and under the double name Almaz Fertilizers / GMZ Lermontov, so that customers would identify the new company name with the manufacturer from Lermontov, this brand is well known in many countries.
As Edward Gurary noted, CCO of Cashmere Capital trading house, the market of water-soluble fertilizers in Mexico is developed and saturated. The largest international manufacturers of water-soluble fertilizers do business here. About ten companies are included in the pool of importers (who are also blenders of water-soluble NPK), which are the largest national distributors.
Exclusive supplier of Almaz Fertilizers products had meetings with them and noted the high interest in high quality water-soluble products.
"Several companies working with premium lines of water-soluble fertilizers have shown a special interest in DAP – an unconventional product for the Mexican market. At the moment, we only supply MAP to Mexico and only to one national distributor through an intermediary trader. There is a clear potential for increasing the number of products that we can sell to Mexico, as well as for cooperation with new distributors," said Edward Gurary. "Importers requested product samples and prices. A complicating factor, as basically in all markets, is the strong presence in Mexico of Chinese products, often low-quality and cheap. It is encouraging that the country also imports high-quality products from the world's best manufacturers — a niche in which we can compete".